For more than 18 years, be-good has helped develop and lead Stream, WPP’s pioneering global unconference for leaders across marketing, media and technology.

Hosted in inspiring locations across Europe, Asia and the USA, Stream challenges the traditional conference format, creating an environment where influential leaders, thinkers and innovators can talk openly, share ideas and learn from one another.

The Brief

Stream was designed around participation rather than passive attendance.

The ambition was to create a global gathering where brilliant people could step outside conventional business environments, challenge thinking and build relationships through conversation, immersive activities and shared experiences.

Across nearly two decades, be-good has worked alongside WPP to evolve the format while protecting the distinctive community at its heart.

Our Thinking

You cannot build community with content alone.

Stream creates the space and conditions for conversations to happen naturally, combining thought-provoking voices with immersive experiences, local activations and opportunities for attendees to contribute themselves.

Over the years, participants have included Sheryl Sandberg, Nick Clegg, Greg Peters, Jensen Huang, Ynon Kreiz, Elon Musk and Gwyneth Paltrow, helping establish Stream as one of the industry’s most distinctive thought leadership communities.

The Outcome

More than 18 years after its creation, Stream continues to demonstrate the power of designing events around participation and connection.

Its success is reflected not only in the calibre of people it attracts or the countries it has travelled to, but in the community that has grown around it.